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Real Time Access to Particular Information

Page history last edited by Dmitry Sokolov 4 years, 5 months ago

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When was the last time you saw a teenager watching TV without texting her friends or surfing Facebook? How often do you see restaurant guests sharing an experience on a mobile device? People expect to fulfill their most spontaneous desires with a few finger taps, which changes their expectations.

 

Rising expectations

People are living their lives in an increasingly social and digitally connected manner. They expect products, services, and information to be available in a digital self-service way and in near real time.
Customers want to watch something from their Netflix queues anytime, anywhere, on any device. They expect to use their tablets to impulsively purchase the handbag they just saw on television, while ordering a late-night pizza delivery from their smartphones. Customers increasingly want to act on their hearts’ desires instantly, on any device they happen to be using at the time.
Employees bring personally owned devices to work every day and expect to use them to access corporate data. They expect to configure their email without having to contact, much less wait for, someone from the corporate IT department. Sales representatives expect to access their Customer Relationship Management (CRM) system from their corporate laptops, personal smartphones, or the computer in the hotel business lounge. Employees expect to have at their fingertips the information they need to do their jobs.


Real time access to particular information is critical for Real Time Decision Making. People Walk Away if Result is Not Found Quickly.

Can be realised only at the Direct Access to Particular Information


Human memory is a dynamic and therefore irreproducible process: Irreproducibility of Mental Activities

 

The memory of individuals cannot be considered as the absolutely reliable source of information unless it is fragmented into the sensible blocks (AIMS), placed in Unified Conceptual Space and stored "online" (in noaSphere, for example) for fast access.


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People Walk Away if Result is Not Found Quickly

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Knowledge Management

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Direct Access to Particular Information

Real Time Decision Making

Rising expectations
People are living their lives in an increasingly social and digi
-
tally connected manner. They expect products, services, and
information to be available in a digital self-service way and in
near real time.
Customers want to watch something from their Netflix queues
anytime, anywhere, on any device. They expect to use their
tablets to impulsively purchase the handbag they just saw on
television, while ordering a late-night pizza delivery from their
smartphones. Customers increasingly want to act on their
hearts’ desires instantly, on any device they happen to be
using at the time.
Employees bring personally owned devices to work every day
and expect to use them to access corporate data. They expect
to configure their email without having to contact, much less
wait for, someone from the corporate IT department. Sales
representatives expect to access their Customer Relationship
Management (CRM) system from their corporate laptops,
personal smartphones, or the computer in the hotel busi
-
ness lounge. Employees expect to have at their fingertips the
information they need to do their jobs.

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