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Search vs Browsing

Page history last edited by Dmitry Sokolov 8 years, 10 months ago

transition from a planning to a searching mentality

Example of Searching Mentality in Business

‘Findability’ Will Make or Break Your Online Business

Site Search: Up to 30 percent use site search. Those who use site search are particularly important to your business, as buyers are 90 percent more likely to use search compared to those merely browsing. However, while site search is the go-to place for online buyers, in only 50 percent of site searches do customers typically find what they are looking for. This fact is alarming when you also consider that shoppers who had null-result site searches are three times more likely to leave.