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Social Analytics

Page history last edited by Dmitry Sokolov 5 years, 4 months ago


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Social analytics is a philosophical perspective developed since the early 1980s by the Danish idea historian and philosopher Lars-Henrik Schmidt. The theoretical object of the perspective is socius, a kind of "commonness" that is neither a universal account nor a communality shared by every member of a body.[1] Thus, Social Analytics differs from traditional philosophy as well as sociology. It might be said that the perspective attempts to articulate the contentions between philosophy and sociology. The practise of Social Analytics is to report on tendencies of the times. It does not aim to make a diagnosis of the times that can be agreed upon by everyone or anybody but a report that no one wants to protest about.



"Effectively participating in social media as an organization requires a lot of listening, but how do you make sense of the totality of what you’ve heard? Enter social analytics, which has recently seen a major uptick, from virtually no discussion of it in 2008. Many organizations are now realizing that, like Web analytics was early on in Web, social analytics will be crucial for obtaining a strategic understanding of what’s taking place in social media, either on the Internet or within their organizations. The hold-up preventing widespread experimentation in social analytics at the moment is that there are still too few vendors and even fewer compelling and mature products." (http://www.dachisgroup.com/2010/08/the-2010-social-business-landscape/)


More Information

  1. Social Business Design
  2. Social Dashboards


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Philosophical movements

Sociological terminology




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