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Transmediation is the process of translating a work into a different medium. The definition of what constitutes transmediation would depend on how medium is defined or interpreted. In Understanding media, Marshall McLuhan offered a quite broad definition of a medium as "an extension of ourselves":

"In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in operational and practical fact, the medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology." [1]

From McLuhan's definition, it is possible to infer the definition of transmediation could involve at least two different dimensions: a sensory[2] and semiotic translation. When referring to medium as a sensory mode, transmediation would require to move between sensory modes (e.g., visual to aural, aural to tactile). When referring to transmediation as semiotic translation, transmediation can refer to the process of "responding to cultural texts in a range of sign systems -- art, movement, sculpture, dance, music, and so on -- as well as in words." Semali and Fueyo

Transmediation may utilize more than one media form. All the components of a transmediated work are interlinked with each other to form the whole network. Therefore, transmediated works are closely linked to semiotics and technology in the context of digital media. Transmediation can include response to traditional printed texts, as well as multimedia materials including video, animation, a website, a podcast, a game, etc.

Transmediation is closely linked to semiotics, which is the impact study of signs. Academic researchers and educators interested in transmediation are often also interested in media literacy, visual literacy, information literacy, and critical literacy.

Leonard Shlain highlights the importance of engaging students in the process of transmediation when writing, "Digital information comes in multiple forms, and students must learn to tell stories not just with words and numbers but also through images, graphics, color, sound, music, and dance. There is a grammar and literacy to each of these forms of communication. Bombarded with a wide variety of images regularly, students need sharp visual-interpretation skills to interact with the media analytically. Each form of communication has its own rules and grammar and should be taught in ways that lead students to be more purposeful, specific, and concise in communicating."


Theory and practice of using multiple media platforms for various kinds of activities.

M Ichael Josefowicz Worth a highlight 'resources become abundant.' David Braden

in fact the resources at every local level are abundant. They can be activated when they are combined in new ways.

Even at the global level communication resources are more abundant that at any time in human history. Big jumps in learning have always happened when friction has been taken out of communication. The invention of the book is the most notable example. Unlike the book, the new ability to communicate is not limited to intellectual elites. With the invention of cheap paperbacks books become available to masses of people.

I would have never imagined that it is now possible to have real time and async conversations with masses of people who are doing the work at local levels. Global and local are now connected. I think that is a very big deal to get where we need to get to.

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My TiddlyWiki Journey

"As it is, the history of THIS thread itself will shortly be lost." is absolutely true. However, we can refer to the Transmedia principles of work with information of very different sort and origin. The trick is


See also









Transmedia Research





The Phoenix Incident

Transmedia storytelling


Eastern Shadows

Endgame: Proving Ground




Henry Jenkins


Machinima Island

Media mix


Tommy Pallotta

Andrea Phillips




Vlogger (film)

Pages in Other Languages


Multimedia works


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